Bachelor of Business in Marketing

Introduction

  • The Bachelor of Business in Marketing (Honours) program, offered in collaboration with New Era University College, is designed to equip students with essential marketing knowledge and skills to thrive in today’s competitive business landscape.
  • This program provides a strong foundation in marketing strategies, consumer behavior, digital marketing, and branding, preparing students for dynamic careers in the industry. Through practical learning and industry exposure, graduates will be ready to take on real-world marketing challenges with confidence.
Programme Details

Reference Number: (N/0415/6/0054) (MQA/PA 17734)

Name of Qualification :  Bachelor of Business in Marketing

Type : Bachelor

MQF Level : Level 6

NEC Field (National Education Code):0415 – Marketing and Advertising

Equivalency For Public Services: Bachelor

Number of Credits: 124

Mode of Study: Full Time

Weeks: Long/17 

Semester: 5

Duration: 3 years

Weeks: Short/9

Semester: 2

Duration: 3 years

  • Principles of Economics
  • Principles of Management
  • Crisis Management
  • Internet Technologies and Information Services
  • Business Mathematics
  • Academic English Programme (Intermediate) for Degree Level
  • Principles of Marketing
  • Business Statistics
  • Business Law
  • Financial Management 1
  • Academic English Programme (Upper-Intermediate) for Degree Level
  • Community Service
  • Business Information System
  • Strategic Management
  • Human Resource Management
  • Organizational Behavior
  • Consumer Behavior
  • Business Accounting I
  • Operations Management
  • Business Research Method
  • Digital Marketing Strategy
  • Managing Professional Development
  • Workplace English
  • Culture and Life
  • Financial Management II
  • Strategic Management of HR
  • Global Marketing
  • Strategic International Operations
  • Managing New Business
  • Industrial Training

Malaysian Student

    • A pass in Sijil Tinggi Persekolahan Malaysia (STPM) with a minimum of Grade C (GP 2.00) in two subjects:
    • OR
    • A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of jayyid
    • OR
    • Matriculation or Foundation quali cation with a least CGPA of 2.00
    • OR
    • A pass in Diploma (Level 4 Malaysian Qualication Framework, MQF) with a least CGPA of 2.00
    • OR
  • Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) subjected to HEP Senate / Academic Board’s approval.
  • Other equivalent qualications recognized by the Malaysian Government.
  • English Competency for International Student:
  • Achieve a minimum of Band 3 in Malaysia University English Test (MUET) or equivalent to common European Framework of Reference for Languages (CEFR) (Low B1)
  • Marketing Manager
  • Brand Manager
  • Digital Marketing Specialist
  • Social Media Manager
  • Market Research Analyst
  • Content Marketing Specialist
  • Advertising Account Executive
  • Sales and Marketing Coordinator
  • E-commerce Manager
  • Affiliate Marketing Manager
  • Customer Relationship Manager
  • Marketing Analyst
  • Event Marketing Manager
  • Marketing Director

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