Bachelor of Arts in Business Administration

Introduction

  • The Bachelor of Arts (Honours) in Business Administration program, offered in collaboration with New Era University College, is designed to provide students with a strong foundation in business principles and management practices.
  • This program equips students with essential skills in leadership, strategic planning, finance, marketing, and entrepreneurship, preparing them for dynamic careers in the corporate world.
  • Through practical learning and industry exposure, graduates will be ready to navigate the ever-evolving business landscape with confidence and expertise.
Programme Details

Reference Number: (N/0414/6/0275) (MQA/PA 18002)

Name of Qualification : Bachelor of Arts (Honours) in Business Administration

Type : Bachelor

MQF Level : Level 6

NEC Field (National Education Code):0414 Management and Administration

Equivalency For Public Services: Bachelor

Number of Credits: 125

Mode of Study: Full Time

Weeks: Long/17 

Semester: 5

Duration: 3 years

Weeks: Short/9

Semester: 2

Duration: 3 years

  • Principles of Economics
  • Principles of Management
  • Crisis Management
  • Internet Technologies and Information Services
  • Business Mathematics
  • Academic English Programme (Intermediate) for Degree Level
  • Principles of Marketing
  • Business Statistics
  • Business Law
  • Financial Management I
  • Academic English Programme (Upper-Intermediate) for Degree Leve
  • Community Service
  • Business Information System
  • Strategic Management
  • Human Resource Management
  • Organizational Behaviour
  • Consumer Behaviour
  • Business Accounting I
  • Operations Management
  • Business Research Method
  • Digital Marketing Strategy
  • Managing Professional Development
  • Workplace English
  • Culture and Life
  • Financial Management II
  • Strategic Management of HR
  • Global Marketing
  • Strategic International Operations
  • Managing New Business
  • Industrial Training

Malaysian Student

    • Pass in STPM with at least Grade C (GP 2.0) in any TWO subjects
    • OR
    • Pass in STAM with at least Grade Jayyid
    • OR
    • Matriculation or Foundation with at least CGPA of 2.00
    • OR
    • Diploma (Level 4, MQF) with at least CGPA of 2.00
    • OR
    • An Advanced Diploma (Level 5, MQF) with at least CGPA of 2.00
    • OR
    • Diploma Kemahiran Malaysia (DKM) /Diploma Vokasional Malaysia (DVM) subjected to HEP Senate / Academic.
    • OR
    • Other equivalent qualications recognized by the Malaysian Government.
    • English Competency for International Student:
    • Achieve a minimum of Band 3 in Malaysia University English Test (MUET)
        OR
  • Other equivalent to common European Framework of Reference for Languages (CEFR) (Low B1)
  • Business Consultant
  • Business Manager
  • Chief Executive O cer (CEO)
  • Data Analyst
  • Director of Operations
  • Financial Analyst
  • Human Resources Specialist
  • Logistics Manager
  • Management Consultant
  • Market Research Analyst
  • Marketing Manager

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